Chaos and control

How LVMH's CEO thinks about creativity

Takeaway

As the CEO of LVMH, Bernard Arnault believes that star brands require creativity for ideas but control on execution, combined with a blend of past and present

Top of the luxury chain

LVMH is the parent company of many luxury brands we're familiar with. Formed in 1987 through the merger of "Louis Vuitton" and "Moët et Chandon and Hennessy", it now …