Chinese 60 yr olds love doing dance vids and watching weddings
Takeaway
The Chinese version of Tik Tok shows a surprising diversity in user base and content
Douyin 2019 data report
Douyin is the Chinese version of short video app Tik Tok; both are owned by Bytedance [1]. Katherine Wu translated the 2019 data report that Douyin published here, below are my highlights:
Douyin claims >400mm daily active users DAUs
Note tha…